Resume
Experience
2021 - Present
Freelance
Social Media
Community Management
Customer Support
Web Design
Graphic Design
Social Media Consulting
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Generated unique content for social media platforms including Instagram, Facebook, TikTok, and LinkedIn
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Oversaw and maximized the performance of social media accounts
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Monitored weekly metrics for both organic and paid content
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Managed, moderated, and engaged with online communities
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Designed and developed business websites using the Wix platform
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Utilized Premiere Pro to edit and refine video content
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Captured and processed product photography
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Crafted copy for promotional email and Google Ad campaigns
2019 - 2021
Social Media Manager
California Closets
Richmond, CA
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Created, managed, and scheduled content for 70+ social media franchise accounts with unique content strategies and goals.
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Successfully spearheaded paid ad campaigns on Facebook, Pinterest, and Instagram.
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Implemented optimization tactics that led to a 71.5% growth in total social media following, 50% increase in website traffic, and a 23% increase in conversions from social media posts.
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Assisted PR team in outreach, identification, and management of social media influencers.
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Tracked, analyzed and reported weekly analytics and KPIs to management using Google Analytics and Facebook Business Manager.
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Provided ongoing weekly expertise and guidance-centred social media training seminars.
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Monitored online communities and engaged with users, strengthening customer relationships.
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Created and managed franchise and corporate-owned search listings on Google My Business and Yelp.
2019
Social Media Intern
Travel Stride
San Francisco, CA
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Assisted digital marketing manager with the distribution of content on major social media platforms.
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Conducted keyword research and produced relevant original content related to tours, travel guides & tips.
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Posed/answered questions and comments on travel + lifestyle blogs and forums.
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Engaged with and managed online social communities.
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Tracked and monitored all social marketing metrics using Hootsuite & Google analytics.
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Ran acceptance tests for desktop and mobile bug tracking.
Education
2014 - 2018
ART INSTITUTE OF CALIFORNIA
Bachelor of Science in Advertising
San Francisco, CA
Noteworthy Subject Matter:
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Digital and Traditional advertising platforms
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Graphic Design
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Copywriting
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Photography
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Media Buying
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Account Management
2023 - Present
SPRINGBOARD
Certificate in UX UI Design
San Francisco, CA
Noteworthy Subject Matter:
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UX Research
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User Interface Design
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Wireframing
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Prototyping
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Usability Testing
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Ideation
Professional skillset
Social Media Management
Content Creation
Community Management
Graphics & Branding
UX Design
User Interface Design
Applications and Platforms
Adobe Creative Suite
Hootsuite
TikTok
Google Analytics
Sprout Social
Marvel
Slack
Google My Business
Yelp
WIX
HTML & CSS
Figma
Google Workspace
Canva